Customer relationship management can be affected by as many as nine different types of cycles. These include macro cycles such as economic and industry cycles, as well as company-specific cycles such as budget and inventory cycles. CRM systems can be an essential tool for effectively tracking and managing these diverse cycles.

This white paper discusses the impact of each of nine different types of cycle on a business, and shows how CRM software can be used to mitigate the negative impacts of those cycles, while making the most of the opportunities that cycles present.