The 2008/2009 recession has had an extraordinary impact on corporate budgets. Even IT spending has been projected to slow, and this is likely to impact plans for CRM systems. However, with CRM software having become an integral part of any sales and service operation, how does a company balance budget concerns with the need to run a sustainable business?

This white paper looks at six possible responses to that dilemma. It explains how CRM plans have to account for the extraordinary economic environment, and offers solutions for managing CRM budgets and/or using CRM systems to positively impact the overall corporate budget.