Even if an organization has been using a CRM system for a while, there is a good chance there are still opportunities to expand the scope of system utilization to achieve additional productivity improvements. There may be no better time to try this than during a recession, when those productivity improvements are essential, and employees may well have some time on their hands anyway.

Download this free white paper to see nine suggestions for how an organization which is already using CRM software might look to make greater use of CRM capabilities. From more precise sales management to better collaboration with other departments and even customers, CRM systems have a wide potential for improving productivity.