An economic recession can create financial hardships that force a company to think about budget-cutting. In particular, in such an environment a company may be disinclined to invest in new systems and initiatives. However, a CRM system should be considered the exception, because CRM software can be used to obtain precisely the types of cost efficiencies and productivity gains a company needs to survive a recession.

This white paper details how CRM projects can make sense even during a recession. This includes both the initial adoption of a new CRM system and fresh initiatives to use a CRM system to drive productivity improvements.