
How to increase Marketing Efficiency to Gain and Retain Customers
This paper discusses the marketing challenges of today and examines how
marketing automation and CRM software help solve these challenges. Details
include the following "how to" items: Easily access a complete view of the
customer, Leverage low cost web and email media with multi touch point, multi
wave, multi event campaigns, and Speed up the campaign planning and execution
cycle to improve time-to-market.
