Name of SEO vendor

Name of contact

Contact telephone number

Contact email

How long have they been in business?

How long will the campaign take?

Cost of the campaign

Any extra fees?

What is included in the cost of the services?

What tools will be used?

How much contact will I have with you?

Do you follow the generally accepted search engine guidelines?

Do you practice any gray/black hat techniques?

How will you help to align my offline marketing techniques with your online efforts?

What search engines do you attempt to leverage?

Have you worked with others in my industry before?

Name of references

Contact number of reference

Contact email