| What is Business Intelligence |
"Business Intelligence is the art of gaining business
advantage from data". Business Intelligence is used to
answer queries like:
Who are my best and worst customers (and therefore, where should
I concentrate my future sales efforts)
What parameters affect my sales (Is there a brilliant sales
person? Has a campaign been successful?)
What advantages does my business offer customers, as compared
with the competition?
Where are we making/losing money (in terms of geography, product
line, campaigns, etc') |
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| Experts Corner |  CRM investment is wasted if the intelligence it delivers fails to influence despatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the messages that are delivered to customers and prospects?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
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| Highlights |
 Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service levels provided by IT to the business. Under such circumstances, how do you maintain or improve service levels, and continue to run the business efficiently?
by Ravi Shankar, Senior Director of Product Marketing
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| Abstract: It is now generally accepted that today’s consumer-oriented businesses cannot maintain their competitive edge by relying solely on efforts to attract new customers (see, for example, Peppers and Rogers' Enterprise One to One: Tools for Competing in the Interactive Age, Doubleday, 1999). In a market environment where choices among products and services are proliferating at an unprecedented rate, and where the Internet allows anyone with a web page to advertise and sell their wares to a wide public, many companies are focusing increasingly on retaining and cultivating or “growing” the valued customers they already have. |
| Topics:
Business Intelligence | |
| CRM Methology:
CRM Implementation | |
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| Author: By Wayne W. Eckerson, Director of Education, The Data Warehouse Institute |
| Company: 101Communications LLC |
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Doc Type: White Paper
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| Pages: 3 |
Format: PDF |
Size: 298 kb |
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| Abstract: Corporate executives are realizing that their greatest potential market and source of competitve advantage may not be a new innovative product, indirect sales program, or overseas channel, Instead, it might be something much closer to home: their existing customers. To tap this "new" market, many companies are developing customer relationship strategies (CRM) strategies and programs. |
| Topics:
Customer Analytics | Business Intelligence | |
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| Author: By Stelios Kentritas, General Manager, Greece-Cyprus |
| Company: SAS Institute |
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Doc Type:
Presentation
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| Pages: 38 |
Format: PPT |
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| Author: By Ro King, Executive Vice President |
| Company: Quaero, LLC |
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Doc Type:
Article
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| Pages: 3 |
Format: HTML |
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| Abstract: On a recent client engagement, my team interviewed a number of marketing professionals to better understand what information they needed to make decisions about and take action with a customer segment at risk of attrition. In each interview, the marketers carefully described key pieces of data that would help them. Then we met with the technology team to find out what data was captured and stored in the warehouse. We were surprised to find that the firm collected and kept all the customer data the marketing teams required. |
| Topics:
Business Intelligence | |
| CRM Methology:
CRM Strategy | |
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