| What is Business Intelligence |
"Business Intelligence is the art of gaining business
advantage from data". Business Intelligence is used to
answer queries like:
Who are my best and worst customers (and therefore, where should
I concentrate my future sales efforts)
What parameters affect my sales (Is there a brilliant sales
person? Has a campaign been successful?)
What advantages does my business offer customers, as compared
with the competition?
Where are we making/losing money (in terms of geography, product
line, campaigns, etc') |
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| Experts Corner |  CRM relies on trust between business and customer. Consumers are constantly asked for personal information from a wide range of organisations, but who are the industries most trusted by UK citizens to safeguard this data? And which sectors must work harder to earn this trust?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
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| Highlights |
 e-PRM: the importance of quality prospect email marketing
The email medium has for too long been viewed as a cheap and ‘easy’ way of marketing to customers. It is this attitude however, that has led to the prevalent SPAM label associated with email messaging.
by Amanda Ling, , Associate Director of Data Intelligence
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| Author: By Mehmet T. Oguz, Architect for the Pricing Data Mart and Analytics |
| Company: Zilliant, Inc. |
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Doc Type:
Article
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| Pages: 4 |
Format: HTML |
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| Abstract: The need for improved decision-making capabilities, using increasing computing power, led to the emergence of business intelligence. Organizations began building data warehouses to take advantage of business intelligence concepts and technologies. |
| Topics:
Business Intelligence | |
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| Abstract: As business intelligence (BI) technology continues to mature, industry vendors have attempted to move up the enterprise software value chain by evolving their flagship products into comprehensive, full-service solutions. |
| Topics:
Business Intelligence | |
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| Abstract: More than ever, today’s economic environment requires corporate leaders to focus on the top and bottom-line impact of technology investments, specifically, their measurable contribution to a company’s ability to drive sustained profitable growth and increase shareholder value. Directing the finite resources of the company to those initiatives that offer the most attractive payoff opportunities and ensuring their alignment with the business objectives are the primary responsibilities of financial executives. |
| Topics:
Business Intelligence | |
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| Company: IBM |
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Doc Type:
Case Study
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| Pages: 4 |
Format: PDF |
Size: 290 kb |
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| Abstract: For Swedish financial institution,SEB, data warehousing has been a long and winding road.In the early 1990s, the bank first investigated the concept. In the middle of the decade,the insti-tution began to use data warehouse tools and search for metadata solu-tions. |
| Topics:
Customer Analytics | Business Intelligence | |
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| Abstract: It is now generally accepted that today’s consumer-oriented businesses cannot maintain their competitive edge by relying solely on efforts to attract new customers (see, for example, Peppers and Rogers' Enterprise One to One: Tools for Competing in the Interactive Age, Doubleday, 1999). In a market environment where choices among products and services are proliferating at an unprecedented rate, and where the Internet allows anyone with a web page to advertise and sell their wares to a wide public, many companies are focusing increasingly on retaining and cultivating or “growing” the valued customers they already have. |
| Topics:
Business Intelligence | |
| CRM Methology:
CRM Implementation | |
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