| What is Business Intelligence |
"Business Intelligence is the art of gaining business
advantage from data". Business Intelligence is used to
answer queries like:
Who are my best and worst customers (and therefore, where should
I concentrate my future sales efforts)
What parameters affect my sales (Is there a brilliant sales
person? Has a campaign been successful?)
What advantages does my business offer customers, as compared
with the competition?
Where are we making/losing money (in terms of geography, product
line, campaigns, etc') |
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| Experts Corner |  How can I better define which inbound leads are more likely to convert so I can prioritize them more effectively?
Paul McConville, Director of Consumer-Facing Services , TARGUSinfo
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| Highlights |
 The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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| Author: By Peter Walzer, Strategic Management and Systems Consultant |
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Doc Type:
Article
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| Pages: 7 |
Format: PDF |
Size: 238 kb |
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| Abstract: A recent International Data Corporation (IDC) study, “The Financial Impact of Business Analytics,” confirms what many business executives and managers already know to be true: business intelligence (BI) initiatives can provide considerable value to all types of business organizations. The study, which was first conducted in 1996, found that, “Business analytics implementations generated an average five-year return on investment (ROI) of 431 percent.” In addition, “over half (63 percent)” of the firms participating in the study “had a payback period of two years or less.” |
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Business Intelligence | |
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| Author: By Thomas J. R. Emmerich, Vice President of Sales Operations and Spokesman of the Board |
| Company: SAS Institute EMEA |
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Doc Type:
Experts |
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| Abstract: A successful BI project team is like a four-legged table - each leg holds up its share of the weight. Remove one and the project wobbles. |
| Topics:
Customer Analytics | Business Intelligence | |
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| Abstract: Within a week of the end of a somewhat disappointing holiday shopping season, venerable retailer Montgomery Ward shut down after more than a century in business, and one-time leading retailer Sears closed more than 100 stores. |
| Topics:
Business Intelligence | | | Industry:
Retail | |
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| Author: By Mehmet T. Oguz, Architect for the Pricing Data Mart and Analytics |
| Company: Zilliant, Inc. |
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Doc Type:
Article
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| Pages: 4 |
Format: HTML |
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| Abstract: The need for improved decision-making capabilities, using increasing computing power, led to the emergence of business intelligence. Organizations began building data warehouses to take advantage of business intelligence concepts and technologies. |
| Topics:
Business Intelligence | |
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