| What is Business Intelligence |
"Business Intelligence is the art of gaining business
advantage from data". Business Intelligence is used to
answer queries like:
Who are my best and worst customers (and therefore, where should
I concentrate my future sales efforts)
What parameters affect my sales (Is there a brilliant sales
person? Has a campaign been successful?)
What advantages does my business offer customers, as compared
with the competition?
Where are we making/losing money (in terms of geography, product
line, campaigns, etc') |
|
| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
Read more... |
|
| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
Read more... | |
|
|
|
|
 |
|
| |
| Abstract: In less than a decade, Jeff Bezos has turned a business he operated out of his garage into one of the most recognizable brands on Earth. That business, Amazon.com, came of age with the Internet. It is ironic, however, that such a technology-driven business operating in a futuristic channel is renowned for its customer experience and overall satisfaction. |
| Topics:
Business Intelligence | |
| | |
|
|
|
|
| Author: By Robert S. Orf, CEO & Van Mayros, Global Knowledge Management Author, Speaker and Consultant |
| Company: DataMentors |
|
Doc Type: White Paper
|
| Pages: 14 |
Format: PDF |
Size: 220 kb |
| |
| Abstract: Can a simple White Paper help your organization improve revenues and profits? Is it possible for a White Paper to replace a consultancy hired to improve revenue or customer relationship management? Does the secret to profit optimization lie in the careful management of DATA? Or is the processes involved in transitioning DATA TO INFORMATION TO KNOWLEDGE TO MANAGER UTILIZATION, the MOST IMPORTANT business reengineering process of the 2004-2010 timeframe? |
| Topics:
Business Intelligence | Data Mining | |
| | |
|
|
|
|
| Author: By Thomas J. R. Emmerich, VP of Sales Operations and Spokesman of the Board |
| Company: SAS Institute EMEA |
|
Doc Type:
Experts |
|
|
|
| |
| | |
|
|
|
|
| Author: By Thomas J. R. Emmerich, VP of Sales Operations and Spokesman of the Board |
| Company: SAS Institute EMEA |
|
Doc Type:
Experts |
|
|
|
| |
| | |
|
|
|
|
|
| |
| Abstract: In my previous article we established the framework for transforming customer intelligence into insight. Too often the problem is not transforming insight but getting support and budget to capture the intelligence. |
| Topics:
Business Intelligence | |
| | |
|
|
|
|
|
|
