| What is Business Intelligence |
"Business Intelligence is the art of gaining business
advantage from data". Business Intelligence is used to
answer queries like:
Who are my best and worst customers (and therefore, where should
I concentrate my future sales efforts)
What parameters affect my sales (Is there a brilliant sales
person? Has a campaign been successful?)
What advantages does my business offer customers, as compared
with the competition?
Where are we making/losing money (in terms of geography, product
line, campaigns, etc') |
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| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: By Timo Elliott |
| Company: Business Objects |
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Doc Type:
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| Pages: 16 |
Format: PDF |
Size: 580 kb |
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| Abstract: Business Intelligence is one of the top technology spending priorities in today’s organizations.Why? Because BI projects:
Leverage existing information investments
Are relatively low cost and low risk
Deliver proven high return on investment
Because of this, the BI market continues to show continued strong growth. This, in turn, means that most large organizations are in the process of initiating new BI projects. |
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Business Intelligence | |
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| Abstract: There are many factors that contribute to the performance of organizations. But if you could only pick one, it would have to be the ability to manage change. Because of change, it’s no longer enough to have the most efficient supply chain or the best customer service. Without constant vigilance and innovation, the best doesn’t stay the best for very long. Only organizations that can change faster than their competitors will survive in the long run. |
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Business Intelligence | |
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| Abstract: This case study, focusing on three smaller call centers, explains how “Small and medium businesses can achieve affordable business intelligence with a proven product called Alchemex”. Together with Integration technology, Excel can be a very effective BI tool, and IT departments can finally include end users in the overall BI strategy, rather than the ineffective “help yourself’ approach that is common with Excel users. |
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Business Intelligence | |
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| Author: By Vladimir Stojanovski, Senior Solutions Architect & Engagement Manager |
| Company: Knowledge Tranzfer |
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Doc Type:
Article
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| Pages: 2 |
Format: PDF |
Size: 61 kb |
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| Abstract: Building Business Intelligence capabilities on top of operational and analytical CRM systems is finally gaining substantive momentum and interest. The idea is anything but new, but it is increasingly becoming an integral part of the overall CRM strategy.
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Business Intelligence | |
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| Abstract: From the customer perspective, software to document, measure and manage work performance is relevant only in terms of delivered value. This reportshows how to adress contact center performance in terms of customer satisfaction in order to enhance agent productivity and contribute to organizational profitability..
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| Topics:
Business Intelligence | Call Centers | |
| CRM Function:
Customer Profitability | |
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