| What is Business Intelligence |
"Business Intelligence is the art of gaining business
advantage from data". Business Intelligence is used to
answer queries like:
Who are my best and worst customers (and therefore, where should
I concentrate my future sales efforts)
What parameters affect my sales (Is there a brilliant sales
person? Has a campaign been successful?)
What advantages does my business offer customers, as compared
with the competition?
Where are we making/losing money (in terms of geography, product
line, campaigns, etc') |
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| Experts Corner |  "How Can Email Marketing Help Me Keep Customers and Build Customer Relationships?"
Dan Forootan, StreamSend
Read more... |
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| Highlights |
 Four Ways Social Media Impacts CRM
Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
by Joe Stanhope
Read more... | |
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| Author: By Scott Munro |
| Company: Pivotal |
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Doc Type:
Article
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Format: HTML |
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| Abstract: Q&A with Scott Munro, VP of CRM product management
at CDC Software, providers of Pivotal
CRM.
What is the #1 challenge companies face that Pivotal helps to solve?
Scott: What really makes or breaks a CRM implementation is less the system
itself than the issue of user adoption—but the user-friendliness of the
system plays a critical role in whether users embrace the system. That’s
why with our most recent release of Pivotal CRM, Pivotal 6, we made usability
and the user experience our top priorities.
Unlike most CRM systems, which tend to be organized based on the underlying
data structures, Pivotal CRM features task-oriented navigation that allows
companies to group data by user role and task, allowing them to more quickly
and directly access the data and tools that are relevant to their job.
How does Pivotal allow companies to focus on what they do best?
Scott: Pivotal CRM offers a highly flexible platform and customization toolkit,
enabling companies to precisely model their unique business processes within
the CRM system rather than adapting their processes to fit the system.
Like other CRM systems, Pivotal CRM offers out-of-the-box sales force automation
tools that companies can use to immediately streamline their sales activities.
But many sales organizations develop unique sales approaches and ways of tracking
and measuring sales progress, based on years of experience and success in their
specific market and industry. Other companies follow recognized sales methodologies
such as Miller Heiman or Solution Selling. In either case, the CRM system should
reinforce and model this methodology, not change it.
Pivotal CRM makes it easy for a company to implement their specific sales
methodology within the system, ensuring that it is fully integrated within
their processes and consistently applied.
How does a CRM system help companies stay focused and efficient?
Scott: A CRM system that enables companies to model and automate their unique
processes helps them embed the expertise and competitive advantages they’ve
built up within their business over the years into their sales, marketing,
and customer service processes and ensure they’re consistently followed.
Ensuring that your CRM system can do this thoroughly and cost-effectively is
essential.
But just as important is ensuring that the CRM system is flexible enough to
enable the company to continue to learn and incorporate this knowledge into
the system, adapting to changes in the company, the market, and the competitive
environment.
What sets Pivotal apart from other CRM systems?
Scott: Pivotal CRM has a flexible platform foundation unlike any other CRM
solution on the market. This makes Pivotal easier and more cost-effective to
customize, integrate, and deploy. It opens up a world of possibility for our
customers, who can use Pivotal CRM as an application development platform on
which to build out custom applications very rapidly and at a fraction of the
cost compared to starting from scratch. This has made Pivotal CRM the “killer
app” for many of our customers.
Learn more about Pivotal here. |
| Topics:
Business Intelligence | |
| CRM Methology:
CRM Strategy | |
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| Abstract: There is more to technology purchases than simple hardware and software
costs. This TCO study takes a holistic view considering soft dollars as well,
such as
ongoing
maintenance
and efficiency improvements. It details
common TCO models applied to virtualization projects with VMware customers
reporting an
average savings of 74 percent.
Read this whitepaper from VMware to learn how
to leverage virtualization for a 74% savings in TCO. |
| Topics:
Business Intelligence | | | Industry:
Finance | Telco | Retail | Utilities | Government | Healthcare |
| CRM Function:
Customer Profitability | |
| CRM Methology:
CRM Strategy | |
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