| What is Business Intelligence |
"Business Intelligence is the art of gaining business
advantage from data". Business Intelligence is used to
answer queries like:
Who are my best and worst customers (and therefore, where should
I concentrate my future sales efforts)
What parameters affect my sales (Is there a brilliant sales
person? Has a campaign been successful?)
What advantages does my business offer customers, as compared
with the competition?
Where are we making/losing money (in terms of geography, product
line, campaigns, etc') |
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| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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Doc Type: Article
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| Pages: 4 | Format:
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Size: 37 Kb |
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| Abstract: Traditionally, the retail industry has lagged behind other industries in adopting new technologies, and this holds true in its acceptance of BI technology. |
| Topics:
Business Intelligence |
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Doc Type: White Paper
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| Pages: 9 | Format:
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Size: 192 Kb |
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| Abstract: Business intelligence and data warehousing (BI/DW) has reached a new level of maturity, both as a discipline and a technology market. Demand for BI/DW is stronger than ever; for the first time in 2004, BI/DW made the list of top ten CIO priorities according to a Gartner survey. |
| Topics:
Business Intelligence |
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| Author: Brad Haigis, VP Products |
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Doc Type: Article
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| Pages: 2 | Format:
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Size: 26 Kb |
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| Abstract: A sales manager once told me her secret to customer service. To prepare for a meeting she always did research on where a prospect went to college. In Texas, which was her territory, whether the client or prospect in question was a graduate of the University of Texas or Texas A & M dictated how she prepared for the meeting. She even had two separate teams to bring to the client or prospect. |
| Topics:
Business Intelligence |
Customer Service |
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| Author: Mark Davis |
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Doc Type: Article
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| Pages: 3 | Format:
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Size: 32 Kb |
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| Abstract: The Japanese are masters of business intelligence, and some American companies were founded on the eyes and ear's culture. Business intelligence is rapidly becoming a major source to achieve competitive advantage. This innovation is a legitimate business function, and businesses over time have collected data about a whole range of issues - mostly about their competitors. |
| Topics:
Business Intelligence |
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| Author: Jay Weir, Senior Manager, Product Marketing |
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Doc Type: Article
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| Pages: 4 | Format:
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Size: 41 Kb |
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| Abstract: In today’s competitive global environment, organizations seeking to make informed strategic decisions, manage their assets and maximize shareholder value must turn to business and competitive intelligence in order to act ahead of the curve. |
| Topics:
Business Intelligence |
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