| Experts Corner |  There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
Read more... |
|
| Highlights |
 D Loves E – Integrating direct mail with digital media
It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy.
by Thierry Saada, Director of Sector Marketing
Read more... | |
|
|
|
|
 |
| Author: By David Stark, GBA AsiaPac facilitator and Director of Marthan |
| Company: Marthan Ltd |
|
Doc Type:
Article
|
| Pages: 5 |
Format: PDF |
Size: 184 kb |
| |
| Abstract: The old Confucius saying, “may you live in interesting times” could not be more fitting for those of us that work in the telco community. Around the world we are witnessing a revolution as telcos struggle to survive amidst depressed share prices and a fall in traditional revenue streams and increased competition. Market expectations from new technology and 3G have dampened making it increasingly difficult to secure funds to progress these new revenue opportunities. |
| Topics:
Customer Service | Billing & Account Management | | | Industry:
Telco | |
| | |
|
|
|
|
| Author: By Neil Philpott |
| Company: ADC |
|
Doc Type:
Article
|
| Pages: 5 |
Format: HTML |
|
| |
| Abstract: Communications service providers understand that profitability is a delicate balance of managing costs and meeting customer expectations for service quality. As IP and data services become increasingly popular, service providers are compelled to analyze costs and determine what subscribers expect from their customer care. Not surprisingly, these customers increasingly want immediate, round-the-clock care with instant access to their account information. |
| Topics:
Customer Service | Web Services | Billing & Account Management | |
| | |
|
|
|
|
|
| |
| Abstract: To consumers, account aggregation is an easy way to consolidate information from the Internet including e-mail, frequent flier miles and financial accounts. To financial institutions, aggregation is an easy way to gather valuable data for cross-sell and up-sell opportunities. But the true value of aggregation goes well beyond convenience. Aggregation provides financial institutions the information and the method to establish a unique and long-lasting relationship with the customer, a relationship built on trust. As such, aggregation should not be seen as another on-line feature, but as an integral part of the institution’s evolving CRM strategy. |
| Topics:
Billing & Account Management | | | Industry:
Finance | |
| CRM Methology:
CRM Strategy | |
| | |
|
|
|
|
|
|
