| Experts Corner |  Communicating intelligently with existing customers is critical, and marketing spend is heavily weighted towards this pool. But businesses cannot afford to neglect prospecting activity. So, what techniques can businesses adopt to ensure that the search for new customers is both targeted and cost-efficient ?
David Jefferies, Marketing Director, Pitney Bowes
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| Highlights |
 Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a journey and success or failure at the first step either defines or dooms the further evolution of the project.
by Ravi Shankar, Director of Product Marketing
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| Author: Michael Couture, Vice President, Corporate Marketing |
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Doc Type: Article
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| Pages: 2 | Format:
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Size: 40 Kb |
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| Abstract: After several years of exuberance—the acquisition of customers at astronomical cost, excessive emphasis on top-line growth, imaginative assessments of future technologies—communications services providers (CSPs) today are focusing relentlessly on good business basics. |
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Billing & Account Management |
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| Author: Charles Maglione, Jason Highberger and Ericka Podesta |
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Doc Type: Article
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| Industry: Utilities |
| Pages: 9 | Format:
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Size: 175 Kb |
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| Abstract: Most retailers--including energy utilities--tend to think of electronic bill payment and presentment (EBPP) solutions as standalone systems. But while this perception is not entirely inaccurate, utilities might be better off considering EBPP applications as integral components of their enterprise computing system. |
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Billing & Account Management |
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| Author: David Stark, GBA AsiaPac facilitator and Director, Marthan |
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Doc Type: Highlights
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| Pages: 3 | Format:
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Size: 60 Kb |
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| Abstract: Customer profitability, the raison d’étre of business, the subject of numerous white papers, conferences and workshops is perhaps receiving more attention today than ever before. |
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Billing & Account Management |
Customer Profitability |
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| Author: Alexandria Andreeff, Lisa C. Binmoeller, et al. |
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Doc Type: Article
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| Pages: 15 | Format:
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Size: 199 Kb |
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| Abstract: This article concerns electronic bill presentment and payment (EBPP) in the business-to-consumer (B2C) marketplace and, more specifically, remote bill payments (as opposed to payments made at the point of sale). B2C EBPP applications are plausibly among the most promising innovations to shift U.S consumer payments from checks to electronic alternatives. |
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Billing & Account Management |
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| Author: David Stark, GBA AsiaPac facilitator and Director of Marthan |
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Doc Type: Article
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| Industry: Telco |
| Pages: 5 | Format:
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Size: 184 Kb |
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| Abstract: The old Confucius saying, “may you live in interesting times” could not be more fitting for those of us that work in the telco community. Around the world we are witnessing a revolution as telcos struggle to survive amidst depressed share prices and a fall in traditional revenue streams and increased competition. Market expectations from new technology and 3G have dampened making it increasingly difficult to secure funds to progress these new revenue opportunities. |
| Topics:
Customer Service |
Billing & Account Management |
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